Van der Ende Group participates in the fifth edition of GreenTech Americas, taking place on March 25, 26, and 27, 2025, at the Querétaro Centro de Congresos in Mexico. This leading event is fully dedicated to innovative technologies for controlled environment horticulture in Latin America. Together with other Dutch water technology companies, we will be sharing a booth where visitors can learn all about the latest solutions in water management for horticulture. You can find us at booth 2016.
GreenTech Americas is the premier international trade show where knowledge sharing, networking, and advanced horticultural technologies come together. The goal of the event is to accelerate the adoption of protected agriculture technologies in Mexico and the rest of the Americas. This year, more than 2,200 horticulture professionals are expected to attend, ranging from international market leaders to regional companies.
Plant Empowerment Course prior to GreenTech Americas
In the days leading up to GreenTech Americas, the Plant Empowerment Course will take place on Monday, March 24, and Tuesday, March 25, 2025, at Tech de Monterrey in Querétaro, Mexico. This course offers a unique opportunity to discover and apply the principles of Plant Empowerment to your own cultivation strategy.
During this two-day course, Plant Empowerment brings together local growers, investors, and horticulture experts to exchange knowledge and experience. The goal is to strengthen the Mexican Plant Empowerment community and establish a foundation for sustainable and profitable greenhouse practices.
PE course program
Our colleague Ruud Schulte, Manager Innovation, Sales & Technology Filtration Division, will be teaching two sessions during these days.
📅 Monday, March 24 | 10:00 – 11:15 AM
Explore the Rootzone – Remy Maat & Ruud Schulte
A healthy root zone is essential for a strong plant. In this session, we will discuss the basic principles of irrigation, proper dosing, dry-back strategies, and the role of the “Big 5/6” in strong root development. We will also cover water availability, from different water sources to efficient storage methods.
📅 Tuesday, March 25 | 9:30 – 10:45 AM
A Different Look at Pest & Disease Control – Mark van der Werf & Ruud Schulte
Preventing pests and plant diseases requires more than just reacting to problems. In this session, we will focus on three essential conditions that contribute to a resilient growing environment. We will also discuss the role of disinfection and best practices to keep your greenhouse clean, healthy, and free from pests.
Want to learn more about the Plant Empowerment Course in Mexico? Visit the website.
GreenTech Americas Trade Show Information
📍 Location: Querétaro Centro de Congresos, Mexico
🕚 Opening hours:
Tuesday, March 25, 2025 – 11:00 AM – 6:00 PM
Wednesday, March 26, 2025 – 11:00 AM – 6:00 PM
Thursday, March 27, 2025 – 11:00 AM – 6:00 PM
Registration
Would you like to visit us? Register your attendance via the GreenTech Americas website. We look forward to welcoming you in Querétaro, Mexico!