Van der Ende Group has launched a French-language version of its website. With this expansion, the international specialist in water, air, and climate technology is strengthening its services to customers in French-speaking Europe and Canada. The new website is in line with the organization’s broader international growth strategy and contributes to better accessibility, communication, and service for international relations.
The launch of the French-language website underlines Van der Ende Group’s ambition to operate close to its customers, even across national borders. By making information, product documentation, and company information available in French, the organization lowers the threshold for French-speaking customers and partners to gain quick and clear insight into solutions and expertise.
Better accessibility and clear communication
The French-language website offers a complete overview of Van der Ende Group’s activities, solutions, and areas of expertise. Customers can find information in their own language about applications in the fields of water treatment, air and climate solutions, and system integration. In addition, the new website contributes to more efficient communication throughout the entire process, from orientation and engineering to service and support.
With this step, Van der Ende Group is responding to the growing need for local and multilingual support within international projects. “Language is an important part of trust and cooperation,” says the organization. “By communicating in French, we can support our customers even better and collaborate with them more effectively.”
Part of international growth strategy
The French-language website is a logical continuation of Van der Ende Group’s international development. In recent years, the organization has further expanded its presence outside the Netherlands, including with the establishment of Van der Ende Group Belgium. From this location, the group serves customers in Belgium and surrounding regions, including French-speaking Belgium.
Daarnaast is Van der Ende Group al geruime tijd actief in Canada, waar zij betrokken is bij diverse projecten en samenwerkingen. De Franstalige website sluit daarmee niet alleen aan bij de Europese markt, maar ook bij de Canadese context, waar Frans een belangrijke voertaal is. De uitbreiding ondersteunt een uniforme, internationale positionering met ruimte voor regionale behoeften.
Strategic step towards the future
According to Micha van Nieuwkerk, CCO of Van der Ende Group, the launch of the French-language website is fully in line with the organization’s long-term vision:
“Our customers are operating increasingly internationally and expect clear, accessible communication. With the French-language website, we are taking the next step in further professionalizing our international services. It enables us to share knowledge, better support projects, and build sustainable relationships in French-speaking markets.”