Van der Ende Group is taking the next strategic step in its international growth strategy with the appointment of a Country Director in Mexico. This move strengthens the organization’s position in one of the most promising markets for Controlled Environment Agriculture (CEA), where demand for high-quality technical solutions and specialized expertise is growing rapidly.
The organization has been active in Mexico for some time through projects and collaborations with leading installers and partners. With the appointment of a local representative, this presence is being further expanded, marking an important step toward a more structured and sustainable market approach.
With the appointment of Dante Guazzo as Country Director Mexico, based in Querétaro, Van der Ende Group is consciously opting for a strong local presence. In this role, he serves as the point of contact for customers and partners, identifies market developments, and translates local needs into concrete solutions. At the same time, he serves as the direct link to the technical specialists in the Netherlands, ensuring that knowledge, innovation, and execution come together seamlessly. This enables Van der Ende Group to respond more quickly, operate closer to the customer, and further increase its added value.
The Mexican greenhouse horticulture sector is developing rapidly and professionalizing at a fast pace. At the same time, this growth brings complex challenges, such as water availability, variable water quality, increasing regulations, and rising operational costs. These developments call for reliable, efficient, and future-proof solutions. Van der Ende Group actively responds to these needs with a broad and integrated portfolio in the areas of water treatment, filtration, and pump systems. By combining these solutions with in-depth market knowledge and technical expertise, the organization supports growers and installers in optimizing their processes, reducing water and nutrient consumption, and increasing operational reliability.
\n\nAccording to Marcel Boon, CPMCO at Van der Ende Group, this step marks a significant acceleration in the international strategy: “By appointing a Country Director in Mexico, we are not only strengthening our local presence but also further building sustainable relationships with our customers and partners. This enables us to respond more quickly to market developments and leverage our knowledge and solutions even more effectively in this growing market.”
With this expansion, Van der Ende Group underscores its ambition to continue growing internationally, develop new markets, and at the same time remain close to its customers. The combination of local presence and international expertise forms the foundation for further growth and better support for customers.
Van der Ende Group is taking the next strategic step in its international growth strategy with the appointment of a Country Director in Mexico. This move strengthens the organization’s position in one of the most promising markets for Controlled Environment Agriculture (CEA),.
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